New Technology Microsoft

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Finally Microsoft has declared that it will be going to launch its own music player named Zune. Confirming weeks of rumors, Microsoft revealed that it will launch music software and player under the Zune brand name.

According to Chris Stephenson general manager marketing, Microsoft is working on a new music and entertainment project called Zune and under Zune brand they will deliver an array of hardware and software products. He also confirmed that the first of the series will hit the market later this year.

The initial Zune device will have a wi-fi and use a hard drive to store music. Revealing further Stephenson said, “we see a great opportunity to bring technology and community to allow consumers to explore and discover music together’.

Competition reaction

Apple and RealNetworks representatives so far have declined to comment on Microsoft announcements.

On the other hand Napster spokeswoman said that the company isn’t worried about competing with Microsoft. “We have held our position as number tow service through launch of MSN and Urge and a host of others,” She said.

Experts in the industry are not convinced yet whether Microsoft will able to bring the integrated and seamless experience provided by the partnership of iTunes and I-Pod.

It is the first of many such announcements relating the product for music industry, where Apple has maintained its lead over both selling the music player and downloadable music business. It has sold over 58 million iPods and more than a billion songs.

As the competition is hotting up like gaming market the stakes are even higher than before.

Alan Scott writes managing technology and organizational behavior articles, journal and columns for Knowledge Weekly

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